Privacy policy

Privacy Policy Modefy London

This privacy policy describes how Modefy Londen (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit the website www.modefy-londen.com  (the "Site"), use it, make a purchase, or otherwise communicate with us (collectively, the "Services"). For the purposes of this privacy policy, "you" and "your" mean the user of the services, whether you are a customer, website visitor, or any other person whose information we have collected in accordance with this privacy policy.

Please read this privacy policy carefully. By accessing and using the Services, you consent to the collection, use, and disclosure of your information as described in this privacy policy. If you do not agree with this privacy policy, we kindly ask you not to use or access the Services.

Changes to This Privacy Policy

We may update this privacy policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised privacy policy on the Site, update the "Last Updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Data

To provide the Services, we collect personal information about you from various sources, as described below, and have collected it in the past 12 months. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide the Services, comply with applicable legal obligations, enforce applicable terms and conditions, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal data we collect about you depend on how you interact with our site and use our services. When we use the term "personal information," we mean information that identifies, relates to, describes, or can be associated with you. The following paragraphs describe the categories and specific types of personal data we collect.

Information We Collect Directly from You:

  • Basic contact information such as your name, address, phone number, email.
  • Order information, including your name, billing address, shipping address, payment confirmation, email address, phone number.
  • Account information, including your username, password, security questions.
  • Shopping information, including the items you view, add to your cart, or add to your wishlist.
  • Customer support information, including the information you choose to include in communication with us, for example, when you send a message through the Services. Some features of the Services may require you to provide us with specific information about yourself directly. You may choose not to provide this information, but if you do, you may not be able to use these features.

Information We Collect Through Cookies: We also automatically collect certain information about your interaction with the Services ("Usage Data"). We may use cookies, pixels, and similar technologies ("Cookies") for this purpose. Usage Data may include information about how you use our site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.

Information We Obtain from Third Parties: Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

  • Companies that support our site and services, such as Shopify.
  • Our payment processors, who collect payment data (e.g., bank account, credit card, or debit card information, billing address) to process your payment, fulfill your order, and provide you with products or services you have requested under our contract with you. When you visit our Site, open emails, or click on links in emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, SDKs, external libraries, and cookies.

All information we obtain from third parties is treated in accordance with this privacy policy. We are not responsible or liable for the accuracy of the information provided by third parties, and we are not responsible for the policies or practices of third parties. For more information, see the section on third-party websites and links below.

How We Use Your Personal Data

Provision of Products and Services: We use your personal data to provide the Services and fulfill our contract with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging for shipping, facilitating returns and exchanges, and enabling you to post reviews.

Marketing and Advertising: We use your personal data for marketing and promotional purposes, such as sending marketing, advertising, and promotional messages via email, SMS, or postal mail and to display ads for products or services. This may include using your personal data to better tailor the Services and ads on our Site and other websites to you.

Security and Fraud Prevention: We use your personal data to detect, investigate, or take action against potential fraudulent, illegal, or malicious activities. If you choose to use the Services and register for an account, you are responsible for securely storing your account information. We strongly advise against sharing your username, password, or other access credentials with others. If you believe your account has been compromised, please contact us immediately.

Communicating with You: We use your personal data to provide you with customer service and improve our Services. This is in our legitimate interest to serve you, deliver effective services to you, and maintain our business relationship with you.

Cookies

Like many websites, we use cookies on our Site. For specific information about the cookies we use for our Shopify store, see here. We use cookies to optimize and improve our Site and Services (including remembering your actions and preferences), conduct analytics, and better understand user interaction with the Services (in our legitimate interest to manage, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor the services, products, and ads on our Site and other websites.

Most browsers accept cookies by default, but you can set your browser to delete or refuse cookies through your browser settings. Please note that deleting or blocking cookies may negatively impact your user experience and may result in certain services, including certain features and general functionality, not functioning properly or no longer being available. Additionally, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.

Disclosure of Personal Information

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this privacy policy. Such circumstances may include:

- With vendors or other third parties providing services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, order processing, and shipping).
- With business and marketing partners, including Shopify, to provide services and advertise to you. Our business and marketing partners will use your data in accordance with their own privacy policies.
- When you instruct us to do so, request it, or otherwise consent to providing certain data to third parties, such as delivering products or via your use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our group of companies, in our legitimate interest to operate a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect the services, our rights, and the rights of our users or others.

In the past 12 months, we have disclosed the following categories of personal information and sensitive personal information (indicated by *) to users for the purposes set forth in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information":

Category Recipients
- Identification information such as basic contact details and certain order and account information
- Commercial information such as order information, store information, and customer support information
- Internet or other similar network activity, such as usage data
Recipients include vendors and third parties providing services on our behalf (such as internet providers, payment processors, fulfillment partners, customer support partners, and data analysis providers), business and marketing partners, and affiliates.

We do not use or disclose sensitive personal data to derive characteristics about you.

In the past 12 months, we have "sold" and "shared" personal data (as defined in applicable law) for the purpose of conducting advertising and marketing activities as follows:

Category of personal information Categories of recipients
- Identification information such as basic contact details and certain order and account information
- Business and marketing partners
- Commercial information such as data on purchased products or services and store information
- Business and marketing partners
- Internet or other similar network activity, such as usage data
- Business and marketing partners

User Generated Content
Through the Services, you may post product reviews and other user-generated content. If you choose to submit user-generated content in a public section of the Services, such content is public and accessible to everyone.

We have no control over who has access to the information you make available to others, and we cannot guarantee that parties who have access to such information will respect your privacy or securely store this information. We are not responsible for the privacy or security of information you disclose, or for the accuracy, use, or misuse of information you disclose or receive from third parties.

Third-Party Websites and Links
Our site may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with us or not operated by us, you should read their privacy and security policies and other terms. We do not warrant and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information on these sites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of these platforms without restrictions on use by us or by a third party. Inclusion of such links does not inherently imply endorsement of the content of such platforms or their owners or operators, except as disclosed in the Services.

Children's Data
The Services are not intended for use by children, and we do not knowingly collect personal data from children. If you are the parent or guardian of a child who has provided us with their personal data, you may contact us using the contact information provided below to request deletion.

As of the effective date of this privacy policy, we are not actually aware of "sharing" or "selling" personal data of individuals under 18 years of age (as these terms are defined in applicable law).

Security and Retention of Your Information
Please note that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." Additionally, information you transmit to us may not be secure during transmission. We recommend not using insecure channels to send sensitive or confidential information to us.

The duration for which we retain your personal data depends on various factors, such as whether we need the data to maintain your account, provide the services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choice
Depending on where you reside, you may have some or all of these rights regarding your personal data. However, these rights are not absolute, may only apply in certain circumstances, and in some cases, we may refuse your request as permitted by law:

  • Right to access/information. You may have the right to request access to personal information we have about you, including details on how we use and share your information.
  • Right to deletion. You may have the right to request deletion of personal information we have about you.
  • Right to correction. You may have the right to request correction of inaccurate personal information we have about you.
  • Right to portability. You may have the right to receive a copy of the personal information we have about you and request to transfer this information to a third party, under certain circumstances and exceptions.
  • Right to opt-out of sale or sharing or targeted advertising. You may have the right to instruct us not to "sell" or "share" your personal data or to opt out of processing your personal data for what is considered "targeted advertising" under relevant privacy laws.
  • Note that if you visit our site with the Global Privacy Control opt-out preference signal enabled, depending on your location, we will automatically consider this as a request to opt out of "selling" or "sharing" information for the device and browser you use to visit the site.
  • Right to limit and/or opt out of the use and/or disclosure of sensitive personal information. You may have the right to instruct us to limit the use and/or disclosure of sensitive personal information to only what is necessary to perform the Services or deliver goods that an average person would reasonably expect.
  • Processing restriction: You may have the right to request us to stop processing or restrict the processing of personal information.
  • Withdrawal of consent: When we rely on consent to process your personal data, you may have the right to withdraw that consent.
  • Appeal: You may have the right to appeal our decision if we refuse your request. You can do this by directly responding to our refusal.
  • Manage communication preferences: We may send you promotional emails, and you can unsubscribe from these emails at any time using the unsubscribe option provided in our emails to you. If you unsubscribe, we may still send you non-promotional emails, such as emails about your account or orders you have placed.

You can exercise all these rights as indicated on our site or by contacting us using the contact information provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account details, before we can provide a substantive response to the request. In accordance with applicable law, you may appoint a representative to submit requests to exercise your rights on your behalf. Before accepting such a request from a representative, we will ask the representative to provide evidence that you have authorized them to act on your behalf, and we may ask you to verify your identity directly with us.

We will respond to your request in a timely manner as required by applicable law.

We use Shopify's advertising services, such as Shopify Audiences, to personalize the ads you see on third-party websites. To limit Shopify merchants using these advertising services from using your personal data for such services, visit privacy.shopify.com/en.

Complaints
If you have complaints about how we process your personal data, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you reside, you have the right to appeal our decision by contacting us using the contact details below or by submitting your complaint to the local data protection supervisory authority.

International Users
Please note that we may transfer, store, and process your personal data outside the country where you reside, including the United States. Your personal data will also be processed by employees and third-party service providers and partners in these countries.

If we transfer your personal data outside Europe, we rely on recognized transfer mechanisms such as the Standard Contractual Clauses of the European Commission or equivalent contracts issued by the relevant competent authority of the United Kingdom, if applicable, unless the data is transferred to a country deemed to provide an adequate level of protection.

Contact
If you have any questions about our privacy practices or this privacy policy, or if you wish to exercise any of your available rights, please email us at info@modefy-londen.com